Should I hire a social media manager for my hotel or do it myself?
If you run a hotel, resort, or travel company, this page helps you weigh doing social media marketing yourself against hiring a manager.
Your travel or hospitality brand needs a steady social presence. Travelers research trips on Instagram and Facebook, and they expect recent posts, stories, and quick replies. But you're pulled in ten directions running the business, so the accounts sit quiet. You're trying to decide: hire a social media manager or keep doing it yourself?
For a hotel, resort, or travel company, social media is not a one-and-done task. Travelers look for fresh photos of rooms, views, and experiences. They ask questions in comments and expect quick answers. When you are also running the property, posting gets pushed aside by everything else. You might manage a post here and there, but without a plan, the account looks patchy. That patchy look makes travelers hesitate, because they wonder if the business is still active or well-run.
Doing it yourself means blocking several hours a week. You need to take or gather photos and video, write captions, schedule posts, and monitor comments. If you have multiple properties or run tours in different seasons, the workload multiplies. A social media manager or agency takes that off your plate. The cost depends on how many platforms, how often you post, and whether you need custom photos or video. A short call can clarify what fits your operation.
This week, list how many hours you actually spend on social media, including the time you think about it but don't post. Then list what a social media manager would need to do: regular posts, stories, replying to comments, running promotions for low seasons. If the hours you'd reclaim are worth more than the cost of help, it's time to talk to someone. At eFlex Media, we start by learning your short- and long-term goals, then build a plan that keeps your travel brand active while you run the business.
When we run your social accounts, we post photos of your rooms and experiences and reply to traveler questions. Your time stays with your guests. Start with a short call about the travelers you want to reach.
Other questions about social media marketing for travel and hospitality
How much does social media management cost?
The price depends on how many platforms you need, how often you post, and whether the work covers only posting or also replies, photos and video. Ask any agency what is included each month, who writes and approves the posts, and who owns the accounts. We give you a clear number after one short call.
What does a social media marketing agency do?
A social media agency plans what to post, builds and keeps up your profiles, writes and designs the posts, and answers comments and messages. Ask which platforms they cover, how often they post and how you approve the work. We build your profiles, post on them and manage them, and every post follows your brand.