Should a law firm hire a social media manager or do it in-house?
If you run a law firm and your social accounts are quiet, here's how to decide.
Social media matters for a law firm, and you know it. You tell yourself you will post between cases, but it keeps slipping. You wonder if paying someone is worth it. The answer depends on what your time is worth and what a steady social presence can do for a law firm.
A law firm's social media can build trust with people searching for an attorney. But between client calls, court dates, and case prep, posting often slips to the bottom of the list. The accounts go quiet, and that silence can make a firm look less active than it really is.
Doing it yourself takes a few hours every week to write posts, find or shoot photos, and respond to comments and messages. The job gets bigger when you need a steady calendar of content that speaks to different practice areas, answers common legal questions, and keeps your Google Business Profile active. No two law firms need the same plan, so the work and time depend on how many accounts you run and how often you post.
This week, list every task you would hand off to a social media manager and estimate the hours you spend now. Compare that to what a partner like eFlex Media delivers each month: a clear plan built around your firm's short- and long-term goals, posts published on a schedule, and regular fine-tuning. A short call gives you a clear number.
If you hand it off, we write and post for your firm and answer comments, so the work does not wait on your court schedule. Start with one short call about your practice areas.
Other questions about social media marketing for law firms
How much does social media management cost?
The price depends on how many platforms you need, how often you post, and whether the work covers only posting or also replies, photos and video. Ask any agency what is included each month, who writes and approves the posts, and who owns the accounts. We give you a clear number after one short call.
What does a social media marketing agency do?
A social media agency plans what to post, builds and keeps up your profiles, writes and designs the posts, and answers comments and messages. Ask which platforms they cover, how often they post and how you approve the work. We build your profiles, post on them and manage them, and every post follows your brand.