What content marketing costs for a SaaS company
For SaaS and software companies, content pricing is confusing. Writers quote numbers all over the map. Here is what drives the price for product pages, blog posts, emails and PR work.
Two content writers give you numbers that are worlds apart. One sends a flat per-post rate. Another asks for a monthly retainer. You cannot tell what you are buying, who is doing the research or whether the work will sound like your brand. For a SaaS company, every piece has to explain a product, a customer type or a real question buyers type into Google. That work takes different time and skill than a generic blog post.
Writers and agencies charge differently because the jobs are different. A short social post is not the same as a product page that explains what your software does for one kind of customer. A blog post that answers a question your buyers search requires research into the job to be done, the category and how people compare tools. Email campaigns and news pages need a tight fit with your brand voice. When you see a low flat rate, ask what it includes. Often it skips the research, the brand work and the SEO structure that helps a page rank.
The size and cost of content marketing for a SaaS company depends on how many services you sell, how many customer types you serve and how many questions your buyers ask online. A site that needs ten product pages, five customer-type pages and regular blog posts takes more time and skill than a site that needs one page a month. Who writes the content matters too. A writer who knows software, talks to your team and follows a brand strategy costs more than a generalist. You also want to know who owns the content when the work is done.
This week, ask every writer or agency the same five questions. Who does the writing and what do they know about SaaS? How do they research your market and your buyers? How do they make sure the content fits your brand? Who owns the pages and emails after they are written? And will they give you one clear number after a short call? At eFlex Media we answer all five in one conversation. You tell us what you sell and who you sell it to. We give you a number that covers what you need.
Product pages, blog posts, emails and news pages all come from us in one consistent voice for your brand. The price depends on how many pages and campaigns you need.
Other questions about content marketing for SaaS and software
What does content marketing include?
Content marketing is the writing that explains what you sell and answers what buyers ask: product and service pages, blog posts, news and PR, social posts and email campaigns. Each piece should follow your brand strategy so customers hear one clear message. Ask any agency what they will publish each month and who it is written for. We start by learning what you want short and long term.
Is blogging still worth it for a business?
A blog post is worth it when it answers a real question your buyers ask, in plain words, better than the pages already out there. Google and AI answers both lean on pages like that. Thin posts written to fill a calendar do little. We write pages and posts around the questions your customers search for.