What a social media agency does for a real estate business
Is a social media marketing agency worth it for a real estate business? Here is exactly what gets done, built for agents and brokerages.
You know buyers and sellers look for agents online before they ever pick up the phone. You post when you can, but you are not sure what an agency would do that you could not do yourself. A social feed that sits quiet for weeks makes a real estate business look inactive, and that costs trust.
A social media agency plans what to post, builds and keeps up your profiles, writes and designs the posts, and answers comments and messages. For a real estate agent or brokerage, that means your Facebook, Instagram and LinkedIn pages show new listings, market updates, client tips and neighborhood facts on a steady schedule. Every post is written in your brand voice so the business sounds like you, not like a generic marketing firm.
What the work takes depends on how many platforms you want active, how often you post and whether you need original photography or we use the listing photos and market data you already have. A brokerage with five agents and three offices needs more posts and more profile management than a single agent covering one county. The scope grows with the number of accounts and the cadence you want. There is no flat price that fits every shop. A short call lays out exactly what you need and gives you a clear number.
This week, write down which social platforms your buyers and sellers actually use in your market. Then ask any agency you talk to three questions: which platforms they cover, how often they post, and how you approve the work before it goes live. If an agency cannot answer all three clearly, keep looking. At eFlex Media we build your profiles, post on them and manage them, and every post follows your brand. You see the work before it publishes.
We keep your social pages current with listings and local content, even in your busiest weeks. We write the captions and hashtags. Send us a few recent listings and we can show you how the posts would look.
Other questions about social media marketing for real estate
How much does social media management cost?
The price depends on how many platforms you need, how often you post, and whether the work covers only posting or also replies, photos and video. Ask any agency what is included each month, who writes and approves the posts, and who owns the accounts. We give you a clear number after one short call.
Should I hire a social media manager or do it myself?
You can run your own accounts if you have the time to post on a steady schedule and answer people quickly. It gets harder when you need a plan, good photos and video, and someone watching the comments every day. Compare the hours it would take you with the cost of help, and ask what you get each month. We start by learning what you want short and long term, then post and keep fine-tuning.