What content marketing includes for financial services firms
Financial services firms keep hearing that content marketing is essential. Here is what it actually includes, so you can decide if it fits your practice.
Content marketing sounds like a blog nobody reads. Before your firm commits, you need to know what content marketing really includes. A blog alone will not bring in clients searching for retirement planning, refinancing, or life insurance. So what does the full scope look like?
Content marketing is more than a blog. For a financial services firm, it includes product and service pages, blog posts, news and PR, social posts, and email campaigns. Every piece explains what you sell and answers the questions your buyers search: 'How do I start a retirement plan?' or 'What does mortgage refinancing cost?' Without a page for each service and each client type, your site gets skipped.
The scope depends on how many services you offer and who you serve. A mortgage broker who handles refinancing, first-time buyers, and investment loans needs a page for each. An insurance agency with personal, business, and life policies needs more. A blog with a couple of posts a month takes less time than a frequent email newsletter. The work grows with your firm. A clear plan comes after one short call.
Ask any agency what they will publish each month and who it is written for. At eFlex Media, we start by listening to your short- and long-term goals. We research your market, then build a site with a page for every service, customer, and question. Your compliance team reviews every word. We launch and keep fine-tuning, because SEO is not a one and done process. Email info@eflexmedia.com to start.
For a financial firm, we write a page for every service, client type and common question, plus emails and social posts for the people who already know you. Your compliance team reviews it all before it goes live. Ask us which services to start with.
Other questions about content marketing for financial services
How much does content marketing cost?
The price depends on what you need written, how often, and how much research each piece takes. Product and service pages, blog posts, news and email campaigns are different jobs. Ask who does the writing, how it fits your brand and who owns the content. We give you a clear number after one short call.
Is blogging still worth it for a business?
A blog post is worth it when it answers a real question your buyers ask, in plain words, better than the pages already out there. Google and AI answers both lean on pages like that. Thin posts written to fill a calendar do little. We write pages and posts around the questions your customers search for.